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COMMUNICATIONS
Internal and External Communications We are committed to helping you develop your communications. Press release News that is sent out or released by the company making the news. If it's an earnings press release, the release will discuss the financial results of the company for the recently completed quarter and may provide comments from management. Press releases often list valuable contact information that can assist you in your research, such as the company's web address, information contacts and address information. Remember that press releases are written by the companies, not by a reporter, so they can be full of company bias. Often, as you search online news databases, it may be difficult to distinguish between a press release and a news story written by a journalist. The best way to distinguish the two is by looking closely at the first couple words of the story, which is where the source of the story is usually identified. If the source is identified as "BusinessWire" or "PR Newswire" then it is a press release issued by a company. Product information release This is probably the most common release. Marketing executives often want to advertise information on product upgrades, new versions or other types of information of interest to customers and prospects. This release should focus on the facts and technical aspects of the product. It is worth noting that technical and vertical trade publications are sometimes interested in these releases. Product or company update releases These information releases often dont need to be distributed as a formal press release but can be done via a blog posting that links to the original product release and spec sheets. Customer information or marketing release Similar to a product release, this release focuses on other initiatives such as promotions, partnerships, and customer or prospect programs (such as company giveaways). These can be posted on a customer blog and distributed via e-mail and blogger outreach (if appropriate). Develop company newsletter or catalogs Newsletters Need to develop a company newsletter, or refine your design? We can put it together from concept to print. We have lots of experience writing for both major corporations and smaller businesses. If you don't need help with the writing, that's OK, we can handle just the design, layout and print. If you need your newsletter online, we can output in PDF format for the web. Catalogs
Business Catalogs Catalog design is very custom to your product line, so it's best to call or E-mail with your specifications to get an accurate design quote. Contact us to learn more.
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Revised: 05/14/09
